The Essential Guide to Claude - The ChatGPT Alternative

This session provides a practical introduction to Claude, covering core capabilities, prompting fundamentals, and real-world professional applications including writing, coding support, research, content creation, email drafting, and working with tables or PDF data.

It covers prompt structuring, thoughtful handling of sensitive queries, workflow chaining, and practical considerations for professionals exploring Claude alongside other AI tools they may already use. The session is knowledge-based and example-driven, using illustrative walkthrough visuals to show setup and interface basics rather than a live, real-time demonstration. Attendees leave with practical prompting techniques and a clear, grounded understanding of where Claude fits into a professional AI toolkit.

Why should you Attend:
If you're looking to strengthen your prompting skills and get more reliable results from AI tools, this session gives you practical techniques for stronger content, data work, and ideation, valuable for professionals and students building skills in content, development, or analytics fields. As AI becomes a standard part of professional workflows, the ability to prompt effectively and choose the right tool for a given task increasingly separates strong output from mediocre output. This session gives you a practical, hands-on introduction to Claude specifically, so you can evaluate it on its actual capabilities.

Areas Covered in the Session:

• Claude vs. ChatGPT overview: context window capacity, Claude's constitutional AI approach to safety, output quality, and everyday usability
• Getting started: account setup and interface overview (shown via walkthrough visuals)
• Core capabilities: basic-to-advanced prompting for writing, coding support, and research
• Key use cases: social media and blog content, SEO optimization, market research, email drafting, and PDF or table data extraction
• Prompt mastery: templates for precision, thoughtful handling of sensitive queries, and chaining prompts for complex tasks
• Advanced capabilities: Artifacts, workplace integrations, platform considerations, and tips for professionals transitioning from other AI tools
• Where to check current platform specifications, as capabilities and features continue to evolve

• All professionals and Students Interested in Strengthening their AI Prompting Skills, Including Content Creators, Developers, Analysts, Marketers, Researchers, and Administrative Professionals