US Market Access & Reimbursement; Medical Devices

Robert J. Russell Instructor:
Robert J. Russell 
60 Minutes
Webinar ID: 501826

More Trainings by this Expert

Price Details
Recorded Webinar
$199 One Attendee
$399 Corporate Recorded

Recorded: Access recorded version, only for one participant unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)

Corporate Recorded: Access recorded version, Any number of participants unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)


This targeted 60-minute U.S. Reimbursement training/webinar will help you understand and navigate the complex U.S. system for understanding product reimbursement status and potential for your Medical Device.

Why you should Attend: This course specifically focuses on getting your Medical Device [whether new or existing] used by physicians and hospitals instead of being de-selected, because other choices are available that are reimbursable by insurance, thereby being lower cost to the patient. This course focuses on a practical approach to help you understand your current status to be reimbursed and then what options you might have to have your device added to existing reimbursable codes or when other steps might be necessary to secure a reimbursable status.

Managed by the U.S. Medicare System, the system is extremely complex to understand. Different codes, payment mechanisms and different payors all add to a confusing system. The Course will walk you through the steps of defining a Winning Reimbursement Strategy, including what options might be available and what are the chances of success with each

Areas Covered in the Session:

  • Defining the Opportunity
  • U.S. Medical Device / IVD Reimbursement Market: Segments, Key Profile Plans
  • Definitions Used
  • Developing a Winning Reimbursement Strategy
  • Common U.S. Payors
  • Different Codes & Payment Mechanisms
  • Impact of Care Setting: Outpatient vs. Hospital vs. Self Administration
  • Reimbursement for U.S. Decision Makers
  • Conclusions

Who Will Benefit:
  • U.S. and ex-U.S. Manufacturers looking to enter the U.S. Market
  • Global Business Development personnel responsible for entering new markets and having their devices selected by medical staff
  • Any sales or general management employee requiring an understanding of how to grow new markets for medical devices
  • Regulatory personnel whose responsibilities require knowledge of U.S. reimbursement mechanisms
  • Medical Device commercial or project managers who can build this into their development plans early-on
  • QA / QC Personnel
  • Global Supply Chain personnel

Speaker Profile
Robert J. Russell is a Global Regulatory and CMC expert with 28 years of prior industry experience in international regulatory management and compliance, global business development and global supply chain management. Mr. Russell formerly held senior leadership positions, in these functional areas, at Dow Pharmaceuticals and Cordis-Dow Medical Devices.

His experience and knowledge span Healthcare Authority's requirements and regulatory processes across Life Science products. For the past 18 years, Bob has been President & CEO of RJR Consulting, Inc. The company assists the pharmaceutical, medical device and biotech industries in understanding Regulations affecting compliance and in conducting product registrations with their clients in more than 95 countries. He holds a BS / MS in Chemistry."

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