Using Claude to Research Competitors & Summarize Industry Trends
Instructor: Live: One Dial-in One Attendee
Corporate Live: Any number of participants
Recorded: Access recorded version, only for one participant unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)
Corporate Recorded: Access recorded version, Any number of participants unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)
Stay ahead of the competition without spending hours buried in research.
In this hands-on 60-minute webinar, you'll learn how to use Claude as your personal research analyst - building competitor profiles, spotting market shifts, and distilling complex industry data into clear, actionable insights. Whether you're in marketing, strategy, product, or business development, you'll walk away with ready-to-use prompts and workflows you can put to work the same day.
Areas Covered in the Session:
- Why Claude beats a basic Google search for research - how AI-assisted research differs from traditional methods and where it genuinely saves time
- Building a competitor profile from scratch - prompting Claude to synthesize messaging, positioning, pricing signals, and product features into a clean one-pager
- Prompt engineering for research tasks - the difference between vague and precise prompts, with live before/after examples
- Analyzing competitor websites & content strategy - pasting in content and asking Claude to identify themes, tone, target audience, and gaps
- Summarizing long industry reports in minutes - uploading PDFs or pasting text and extracting the key takeaways, stats, and implications
- Identifying trends from multiple sources - how to feed Claude several articles or data points and ask it to synthesize a coherent narrative
- SWOT analysis on demand - using Claude to generate and pressure-test competitor SWOTs based on available information
- Tracking narrative shifts over time - structuring prompts to compare older vs. newer content and surface how a competitor's messaging has evolved
- Turning research into deliverables - converting raw Claude output into executive summaries, slide bullets, or newsletter blurbs
Who Will Benefit:
- Business Owners
- CEO's / CFO's / CTO's
- Managers of All Levels
- Anybody who uses Excel, PowerPoint, Word, or Outlook on a regular basis, and wants to be more efficient and productive
- Administrators
- Salespeople
- Trainers
- Bankers
- Self Employed
- HR
- Project Managers
- Office Workers